gloss
noun
°A surface shine or luster/lustre.
°A superficially or deceptively attractive appearance.
verb
°To give a gloss or sheen to.
°To make (something) attractive by deception.
synonyms: brilliance, gleam, luster, lustre more» , sheen, shine, façade, front, veneer, polish, shine, explanation, note, glossary, lexicon, commentary, discourse, discussion, deception, lie, annotate, mark up, misrepresent