charm
noun
°An object, act or words believed to have magic power.
"A charm against evil"
°The ability to persuade, delight or arouse admiration; often constructed in the plural.
"He had great personal charm."
verb
°To seduce, persuade or fascinate someone or something.
°To use a magical charm upon someone/something.
synonyms: amulet, incantation, spell, talisman more» , appeal, attraction, charisma, dangle, ornament, delight, enchant, entrance, win one over, bewitch, ensorcel, enspell