fluff
noun
°Anything light, soft or fuzzy, especially fur, hair, feathers.
°Anything inconsequential or superficial.
verb
°To make something fluffy.
°To become fluffy.
synonyms: fuzz, puff, bs, cruft more» , hype, all talk, blooper, blunder, boo-boo, defect, error, fault, faux pas, gaffe, lapse, mistake, slip, stumble, thinko, ruffle