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fluff
noun
°Anything light, soft or fuzzy, especially fur, hair, feathers.
°Anything inconsequential or superficial.
"That article was basically a bunch of fluff. It didn't say anything substantive."
verb
°To make something fluffy.
"The cat fluffed its tail."
°To become fluffy.
synonyms: fuzz, puff, bs, cruft more» , hype, all talk, blooper, blunder, boo-boo, defect, error, fault, faux pas, gaffe, lapse, mistake, slip, stumble, thinko, ruffle