morality
noun
°Recognition of the distinction between good and evil or between right and wrong; respect for and obedience to the rules of right conduct; the mental disposition or characteristic of behaving in a manner intended to produce morally good results.
°A set of social rules, customs, traditions, beliefs, or practices which specify proper, acceptable forms of conduct.
synonyms: decency, rectitude, righteousness, uprightness more» , virtuousness, morals, convention, mores, homily, ethics, moral philosophy