leverage
noun
°A force compounded by means of a lever rotating around a pivot; see torque.
"A crowbar uses leverage to pry nails out of wood."
°By extension, any influence which is compounded or used to gain an advantage.
"Try using competitors’ prices for leverage in the negotiation."
verb
°To use; to exploit; to take full advantage (of something).
"They plan to leverage the publicity into a good distribution agreement."
synonyms: mechanical advantage, financial leverage, operating leverage, exploit more» , use